Magazinemall.in offers a comprehensive order catalogue of publications in the magazine
Magazinemall.in offers a comprehensive order catalogue of publications in the magazine category across India, with reading material packaged as family packs across verticals and interests, professional packs along relevant verticals, corporate packs across industry verticals, while also providing YOU with the option to design YOUR own packs aligned with individual interests and preferences. Our delivery system (we have a dedicated warehouse for the purpose at Gurgaon-NCR region) will accordingly aggregate various titles from different publishers, and ship them timely to you. We will also help you to easily manage renewals, update shipment and address change requests and to start receiving subscriptions from the very next release date of the publications you have opted for. This will mean a major saving in time for you, in terms of sampling and choosing from titles and categories and finding a solution that fits your budgets, with predictable delivery timelines and renewal management services. We encourage you to register and make purchases (on our site, or asking to be called by our customer service team) based on our value propositions for you: · Quality content · Top notch customer service · Convenient communication · Personalization The Indian media story is at an inflection point. As the industry data points out, the rapid growth in the industry for general interest readership has been rapidly replaced with niche and personal growth focused readership. Additionally, the existing sales channels i.e. newsstands and book stores are severely challenged for space, making the entry of new and upcoming publishers much more expensive and difficult. With intra-city parking and commute making the news stand browsing behaviour a thing of the past, we believe the case for our site as the single 'one- stop' mall for magazines, an option which will attract numerous users. The challenges faced by media publishing businesses are many, addressing the subscription and distribution challenges via magazinemall.in, primarily: 1 High cost of rack space and unpredictable order/returns in news stand retail 2 "Window shopping" attitude and lack of committed readers 3 All advertising mediums have a huge upfront cost and hard to quantify results 4 High cost of building a brand and reaching their target customer base 5 High fixed costs and unused capacity issues 6 Unreliability of low - cost distribution channels Ecommerce in India also has several challenges which buyers face, primarily: 1 Cannot bargain/Negotiate 2 Lack of trust and online transactions/credit cards usage 3 Consumers prefer the "offline experience": The need to touch and feel the product and/or experience 4 Customer service issues 5 Lack of "great deals" online; most deals can be got offline Magazinemall.in is focused on easing the above two challenges and targeting Indian urban consumers with a focus on: 1 One stop online sampling and ordering system 2 Interest in the upper and upwardly mobile consumer to discover quality reading material 3 The group behaviour of the Indian consumer 4 The deal/bargain mentality which is a basic DNA of all Indians 5 Enabling the offline experience via home delivery of 'all your reading in a box'. www.magazinemall.in
Author (pugmarksweb). Submitted on Fri, 27 Jan 2012
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